Franchisor Leadership Assessment

Brand Name

Name

Address

1) How many corporate locations do you currently operate?

No corporate locations

5% Corporate Locations (five corporate locations per 100 franchise locations)

10% to 15% Corporate Locations (10 to 15 corporate locations per 100 franchise locations)

16% Plus Corporate Locations

2) Do you feel that your company is running at the optimum level?

Yes

No

3) How Long Have You Operated Your Franchise Company?

Less than one year

One to Three Years

Four Years Plus

4) Do you currently run your franchisor entity at a profit?

Yes

No

5) What is your average unit volume (AUV)? This is the average gross revenue of one location.

Under $100,000

$100,000 to $250,000

$251,000 to $500,000

$501,000 to $1,000,000

$1,000,000 plus

6) Would your franchise owners give you an “A+” if they could grade you on their training and support?

Yes

No

7) Do you currently have an effective Owner’ Advisory Committee that meets regularly and provides the corporate office with valuable feedback from the field?

Yes

No

8) Do you desire a “Golden Parachute” retirement option so you can build value and have a comfortable payout for later in life?

Yes

No

9) Do you currently have a franchise satisfaction survey system?

Yes

No

10) Do you currently have an effective franchise owner rewards and awards program?

Yes

No

11) Do you currently have an effective customer satisfaction and rewards program?

Yes

No

12) Would you like to have your very own expert franchise executive coach if it was affordable and easy to implement?

Yes

No

13) What is the status of your operations and training manuals?

It is all in my head

Some written content but not organized

I have basic manuals

I have complete manuals and a learning management training system

14) What is your level of franchise experience?

This is my first franchise role - I don’t have any franchise experience beyond this company.

I have a little experience with various franchise companies in non-executive operational roles before this current role.

I have held multiple executive positions in the franchise industry

I am a franchise Guru

15) What current infrastructure do you have in place?

I am the sole owner and operator

I have a business partner or partners

I have an experienced operational team that can serve in future franchise roles

I already have a franchise team in place

16) Tell us about your marketing and sales experience and skills

I am proficient in local marketing for my business but have no franchise marketing experience

I have some franchise marketing experience and can serve in a sales role

I have an experienced franchise marketing and sales director on my team

17) Do you have a budget available to fund your coaching program?

Yes

No