Franchise Bible Coach is a full-service franchise coaching, consulting and development firm with decades of experience and passion for building and growing successful franchise networks. We work with franchisors and franchisees, companies that want to franchise, and those seeking to buy and launch franchise businesses.
We have developed assessments for each of our four service lines to help our prospective clients make an educated decision which is the first step in any successful franchise journey. We look forward to being a part of your franchise success story!
Founder, Author and Head Coach
Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.
Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high-tech/high-touch franchise recruiting and sales system.
Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period, Rick served as a business and marketing consultant to small businesses and multimillion-dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world.
Rick is the Author of Entrepreneur Magazine's Franchise Bible series, and his 9th Edition was released worldwide in April of 2021. He is also a contributing author to Entrepreneur Magazine and other industry publications on franchising and business.
He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.
Franchise Development Team
Stephanie Mejia - Project Manager
Bachelor in International Business by Universidad San Ignacio de Loyola, Lima, Peru, graduated with honors in the top 5 percentile of her class, with a specialization in Digital Marketing by Universidad del Pacífico, Lima, Peru. Has over 10 years of experience in the corporate world overseeing and managing projects regarding International Market Research, International Expos and Events for World Trade Center Lima, part of the World Trade Centers Association in New York City, and overlooking Corporate International Relations with major Organizations in Peru. Stephanie has over 5 years of experience in the Franchising industry as part of the Global Marketing team in the most global and successful Franchising Consulting firm. She has also founded her own Information Technology Startup taking the role of Corporate sales and Marketing Director, managing high performance teams, and Digital Transformation projects.Read more Read less
Mike Hutzel - Marketing, Customer Experience and Lead Generation Director
As the Eagle ONE CEO, Mike leads the teams associated with revenue for the company, that include the sales teams, partners and allies, consultative partnerships and franchises. Mike leads the vision of EagleONE and contributes to the ongoing adaptations and modifications that best suit our client needs.
Mike’s most recent noteworthy professional accomplishment is being a contributing author to The Franchise Bible, 9th Edition, released world-wide by Entrepreneur Magazine on 20 April 2021. His best personal accomplishments ever were marrying his best friend Nicole and becoming a dad.
Mike is a committed Catholic whose faith is a central part of his daily life. He is an Army Brat of the 101st Airborne Army and the proud father of a United States Marine. The values associated with his faith coupled with the life-lessons learned in a military family all contribute to his work-life, building up clients and the family at EagleONE.
Mike is passionate about Men’s Ministries like Christ Renews His Parish and Knights of Columbus. He enjoys time away with his family on a beach, fishing and diving, Spanish, playing the guitar and cigars.Read more Read less
Carolyn Miller - Build Out and Construction Director
Carolyn Miller is an expert with decades of experience developing concepts, creating infrastructure, and streamlining processes and procedures for national franchise concepts. Over the years, Carolyn has worked on both the corporate and the franchise side with companies such as McDonald’s, Chipotle, Red Robin, CiCi’s Pizza, and Carl’s Jr/Hardees, and spent more than a decade consulting with franchised and independent companies about how to implement processes and procedures to strategically grow their businesses.
With experience in areas that include real estate, design, architecture, real estate legal, construction, staffing and hiring, staff development, management, budgeting, branding, marketing, business development and sales — she has first-hand, hands-on expertise in many critical areas of franchising.Read more Read less
Michael Katz Esq. - Franchise, Real Estate and Business Attorney
Michael J. Katz, Esq. is a published author, lecturer, and teacher, as well as the senior partner of Corporon & Katz, a law firm specializing in franchise, business, and real estate law. located in Aurora, Colorado and serving clients around the United States, Canada, and Australia. With over 45 years of law practice and trial experience, the firm delivers expertise and excellence. Based on our centralized location and low overhead, Corporon & Katz provides high-level, sophisticated services at reasonable rates.Read more Read less
Craig Dietz - Operations Manual and Technical Writer
Craig Dietz, JumpStart Franchise Services President, has been assisting businesses and franchisors since 1999. A skilled educator and entrepreneur, he knows the franchise fundamentals and the importance of developing scalable systems and routines that create successful businesses.His team of professional writers and designers have prepared and protected over 50 companies transitioning into becoming a franchise, or growing mature franchises needing global solutions for service and brand consistency.Read more Read less
Kevin Campbell - Video and Learning Management System Producer
Kevin is a writer and video producer with 40 years of television news, documentary, feature film, and commercial production experience. Kevin sold his first feature film to Lionsgate Entertainment and has produced marketing videos for Fortune 500 clients. He now creates entertaining video-based training and learning management systems, primarily for franchises.Read more Read less
Debbie Stratton - Graphic Artist
Debbie Stratton is the Graphic Designer & Top Dog at Design Dog Studio. Debbie has over 25 years of graphic design experience in the corporate world, and started Design Dog Studio in 2008. Debbie is a resourceful, energetic, and lighthearted person, and while serious about your work, she believes that you can incorporate fun into any project.
Debbie takes time to get to know you and what you do, and believes that developing relationships with clients is key and an integral part of her business.
Graphic design services provided include logos and branding, and also printed materials such as brochures, catalogs, lead magnets, business cards, signage, social media graphic, and vehicle wraps. Debbie will get the materials printed for you too. Design Dog is a one-stop shop for all of your marketing materials.Read more Read less
Benny Carreon - Technology Director
Benny Carreon has been a Telecommunications and Technology Executive for over three decades. He has worked for several telecom and technology firms as well as running his own company over the course of his career. He has utilized multiple disciplines including technology integration, complex installations, as well as complete company technology teardown and rebuilds. He is a passionate technologist and has participated in keynotes and media appearances regarding advanced technology. Benny has been quoted in multiple press articles and cohosts a weekly podcast called “WFH with 2 Guys”. He received his B.A. degree from the University of Florida. He is a father, husband, son and the owner of a Havachon named Zotchi.Read more Read less
Fernando Lopez de Castilla - International Franchise Director
Fernando López de Castilla, CFE, is a Founding Partner of GNF Worldwide, the institution that has revolutionized this dynamic industry on a global level during the last decade.
Certified Franchise Executive and Ambassador of the US International Franchise Association, President of the Franchise Committee of the American Chamber of Commerce and member of the Canadian Franchise Association and the Spanish Association of Franchisors, this Harvard negotiation and investment expert has managed to build bridges between the Latin American region and the United States, the mecca of franchising, as well as with Spain, the old world.
Throughout its history, it has redefined the rules of the modern franchise in its fight for the development and professionalization of the sector, also creating synergies with the world of investment banking and private equity, generating an unprecedented impact.Read more Read less
Franchise Bible Coaches
Jesses Stoddard - Pacific North West U.S.A
Jesse Stoddard is a Fractional Chief Marketing Officer and the Founder of the Stoddard Agency, a full-service strategy consulting and marketing agency. He served as CMO of the number one Crawl Space and Attic Remediation company in the Pacific Northwest in 2017 and helped the Company go from 13.8 Million to 17.8 Million in one year. He has helped dozens of clients significantly increase revenues, profits, customer lifetime value, and lower customer acquisition costs, thereby improving his clients’ businesses and freeing up the entrepreneurs and owners to have life on their terms.Read more Read less
Jim Coffey - Midwest U.S.A
Jim Coffey : Accomplished Business Executive and Franchise Development Coach / Mentor
Jim is a business professional with 35 years of experience building businesses. He is a franchise consultant who coach’s new business owners in new franchise business development, to become a franchisor. He is experienced in franchise unit sales, coaching and mentoring through the franchise processes.
He has held key management positions in business organizations with leadership and results expertise. Working in the commercial, B2B, B2C, and Retail markets while building performance driven teams in sales, marketing, and operations in the U.S., and International. Jim currently resides in Illinois with his family. He would like to help you grow your business through franchising with his business coaching and mentoring expertise. Together we can grow your business with purpose.Read more Read less
Robert Wiesler - Eastern United States
Bob Wiesler joined Dunkin Brands in March of 2014. As a Regional OM assigned to the Plains area for the past 4 years (Western Missouri, Kansas and Nebraska) increasing sales and store expansions.Read more Read less
Kyle Gjersee - Denver Colorado
Kyle Gjersee brings 30 years of franchising experience in every aspect of the business (Development, Operations, and Marketing). Prior to this position he was the Co-Founder/CEO of Rocky Mountain Mentors, a franchise consulting firm. He was the COO at Well Biz Brands, overseeing both Elements Massage and Fitness Together. He also has spent 20 years in the PepsiCo/YUM brands, Quizno’s, Arby’s and Spicy Pickle Franchising in various executive level positions.Kyle received his BA in Hotel and Restaurant Management from Washington State University.Read more Read less
Rob Gandley - Colorado Springs Colorado
As a leading franchise marketing growth consultant, Rob hosts two different franchise marketing podcasts where he gets to talk with some of the most innovative minds in franchising and share fresh new marketing ideas that bring predictable results.
Rob’s also honored to be a contributing author for The Franchise Bible, 9th Edition, on how AI technology is shaping the future of franchise marketing.
And speaking of marketing tech, he loves to geek out on all things marketing technology and is perpetually researching the best marketing mousetrap to give him and his clients an edge in today’s competitive environment.Read more Read less