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The Team
RICK GROSSMANN
Franchise Bible Coach CEO, Author, Speaker and Head Coach
Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.
Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.
Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world..
Rick is the Author of Entrepreneur Magazine's Franchise Bible series and his 9th Edition was released worldwide in April of 2021. He also is a contributing author to Entrepreneur Magazine and other industry publications on the subject of franchising and business.
He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.
FERNANDO LÓPEZ DE CASTILLA
Global Franchise Development Director
- Experto en Private Equity y Venture Capital, Harvard Business School
- Experto en Negociación, Harvard Law School
- Graduado en Administración y Comunicaciones, University of Texas
- Certified Franchise Executive (CFE) y Embajador, International Franchise Association (IFA)
- Presidente del Comité de Franquicias, American Chamber of Commerce (AmCham)
- Miembro y representante, Asociación Española de Franquiciadores (AEF)
- Miembro del Directorio, World Franchise Associates (WFA)
- Miembro del Consejo de Administración, Alfa F
- Miembro del Comité Consultivo, Sociedad Peruana de Gastronomía (APEGA)
- Miembro Fundador, Asociación de Emprendedores de Perú (ASEP)
- Autor, "La Biblia de las Franquicias" (Editorial Planeta, 2019)
Our Coaches
Rob Gandley - Chief Marketing and Technology Officer
Rob Gandley - Chief Marketing and Technology Officer
Rob Gandley - Chief Marketing and Technology Officer
If you put the words sales, digital marketing, and entrepreneur together you would have Rob Gandley. He is currently Franchise Bible Coach's lead Martech Consultant and Chief Digital Officer. Prior to Franchise Bible Coach, Gandley was Partner and VP of Sales at SeoSamba, a digital marketing SaaS provider and agency. During his time as
If you put the words sales, digital marketing, and entrepreneur together you would have Rob Gandley. He is currently Franchise Bible Coach's lead Martech Consultant and Chief Digital Officer. Prior to Franchise Bible Coach, Gandley was Partner and VP of Sales at SeoSamba, a digital marketing SaaS provider and agency. During his time as VP of Sales, he oversaw the company's expansion into the Franchise industry which doubled the company's revenues in 4 years. In 2019 while at SeoSamba, Gandley launched two franchise marketing radio programs that bring the Franchise industry's best entrepreneurs to a growing audience of business-minded professionals.
Before SeoSamba Gandley built and managed one of the first on-demand lead generation platforms for the Franchise industry in 2004. The platform was responsible for the expansion of hundreds of franchise brands in the 2000s. He got started in his career working with information technology pioneers like AT&T, PSINet, and SunGard Data Systems where he served several early internet startups such as eBay and Match.com.
Rob has a finance and marketing degree from Penn State. Outside of business, he enjoys the great outdoors of Colorado and spending time with his son and daughter in Colorado Springs.
Carolyn Miller - Chief Operations Officer
Rob Gandley - Chief Marketing and Technology Officer
Rob Gandley - Chief Marketing and Technology Officer
Carolyn Miller’s franchise career began in 1984 and includes more than 1,200 new store openings on both the corporate and franchise side with national brands such as McDonald’s, Chipotle, Red Robin, CiCi’s Pizza and Carl’s Jr./Hardees.Her development and business experience includes real estate, design, architecture, construction, project
Carolyn Miller’s franchise career began in 1984 and includes more than 1,200 new store openings on both the corporate and franchise side with national brands such as McDonald’s, Chipotle, Red Robin, CiCi’s Pizza and Carl’s Jr./Hardees.Her development and business experience includes real estate, design, architecture, construction, project management, real estate legal, hiring & staff development, marketing, accounting, budgeting and cost controls.
As the Founder of the National Franchise Institute, Carolyn and her team of licensed experts share decades of franchise and development experience with new and emerging brands by focusing on three key areas:
- Educating new franchise owners about the intricacies involved in leasing space and opening new franchise locations
- Helping independent entrepreneurs decide if the franchise model is the best growth strategy for a concept they have created
- Working with franchisors to value engineer new and existing concepts to maximize profitability for themselves and their franchise owners
Carolyn is also the author of the Amazon Bestseller Brick & Mortar Franchise Success: Know The Costs or Pay The Price.
Michael J. Katz, Esq - Franchise, Real Estate and Business Attorney
Michael J. Katz, Esq - Franchise, Real Estate and Business Attorney
Michael J. Katz, Esq - Franchise, Real Estate and Business Attorney
Michael is a published author, lecturer, and teacher, as well as the senior partner of Corporon & Katz, a law firm specializing in franchise, business, and real estate law. located in Greenwood Village, Colorado and serving clients around the United States, Canada, and Australia. With over 43 years of experience the firm delivers expertis
Michael is a published author, lecturer, and teacher, as well as the senior partner of Corporon & Katz, a law firm specializing in franchise, business, and real estate law. located in Greenwood Village, Colorado and serving clients around the United States, Canada, and Australia. With over 43 years of experience the firm delivers expertise and excellence. Based on our centralized location and low overhead, Corporon & Katz provides high-level, sophisticated services at reasonable rates.
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Jim Coffey - Franchise Sales Coach
Michael J. Katz, Esq - Franchise, Real Estate and Business Attorney
Michael J. Katz, Esq - Franchise, Real Estate and Business Attorney
Jim is a business professional with 30 years experience building businesses and heads up our franchise sales division. He specializes in all areas of the franchise discovery process.
He has held key positions in business organizations in commercial, B2B, and B2C markets, building and developing performance driven teams in sales, marketing and operations, in the U.S. and international.